Zachary See
Marketing
Creating
Advertising and Marketing
REVLON Super Lustrous Matte Lipstick Ad Campaign
My first advertising project upon entering Poly was on Revlon's Super Lustrous Matte Lipstick. I worked as group leader and worked on everything from copywriting to design. All ad collaterals were designed by myself with input from my group mates and lecturer. This ad campaign was successful, and garnered me an AD grade, meaning I was in the top 5% of the cohort, and I was top in the level for that semester, and it also secured me a place on the Director's list.
To view more collaterals, click here:
SPCA Digital Marketing Campaign
Digital marketing project for SPCA Singapore to boost donations and volunteerism. Our target audience was those aged 25-44, and we positioned volunteering and donating as low effort yet impactful.
I led the campaign and was also involved in all aspects of the campaign, from creative strategy development to conceptualising and creating collaterals.
I was heavily involved in creating collaterals, such as conceptualising TikTok series and Instagram countdown posts
To view more collaterals, click here:
Singapore Rediscover Content Marketing Campaign
Content marketing campaign for Singapore Rediscover vouchers aimed at Singaporeans aged 25 to 34. We encouraged use of vouchers through positioning the vouchers as a tool to reconnect with loved ones
I led the campaign and was also involved in all aspects of the campaign.
I worked especially in creating the creative collaterals, such as storyboarding the brand story as well as conceptualising TikTok trends and Instagram competitions