Zachary See
Marketing
Creating
SPCA Collaterals
Countdown post
Countdown post designed to generate hype on social media, and to share around to organically promote the SPCA Kindness Drive event.
Kindness Drive event was conceptualised by us to boost donations as well as volunteerism by showing first hand the impact volunteering makes while emphasising how easy and fun volunteering with SPCA is through guided events
Emphasis on days till event and date and time of event, with a call to action 'See you on the 25th!'
Hashtags included in caption to boost SEO.
Designed in Photoshop
Facebook Posts
Facebook post announcing and promoting the main event of the campaign, with main visuals of people with animals.
Key message of free entry as well as name of event, date, place, and time present.
Second slide outlines event activities, as well as incentive to bringing multiple people in order to boost attendance during the event.
Caption text contains hashtags to boost SEO.
Designed in Photoshop
Facebook post to boost donations through outlining positive impact of donations by telling viewers what exactly one dollar of donations will get for the animals.
Main message of A Little Bit of Kindness is shown, as well as a highlighted call to action of 'Donate Now'
Designed in Photoshop
Offline AR Code
Offline tactic to be placed in malls, when scanned an AR dog appears in front of the person that scanned, encouraging them to attend the SPCA Kindness Drive, and detailing date, time and place of event
To be placed in malls near SPCA facility.
Designed in Photoshop